Consumer survey

Analysys Mason conducts a multi-year study that tracks and measures consumers’ changing telecoms and media habits, their device ownership, connectivity options and their future plans.

The consumer survey tracks and measures the changing telecoms and media habits of users in 18 countries. The 2024 survey was conducted in association with Dynata.

Survey reports

Reports based on the results of the survey can be accessed by clicking on the links below.

Topic Region (year of survey)
Country-specific results
OTT communication services
Mobile customer satisfaction and churn
Mobile digital experience
Mobile devices and distribution channels
Digital gaming
Mobile payments and commerce 
4G/5G adoption and interest in 5G use cases
Data usage and its impact on customer satisfaction
The impact of value-added services on customer satisfaction
Streaming video opportunities
Miscellaneous

Datasets

Datasets based on the results of the survey can be accessed by clicking on the links below.

Programme head Tom Rebbeck

Tom Rebbeck Partner, expert in TMT consumer and business services