NSR provided analysis of specific market drivers and restraints, market sizing, and an assessment of entry points in the cloud services market

The problem

• An emerging player in the ecosystem for cloud computing via satellite communications faced the challenge of efficiently targeting and gaining market penetration within key markets. In addition, a lack of perspective on potential market sizing was creating uncertainties for the company and its product service strategy
• The company engaged NSR to provide deeper insights into connectivity markets, their growth and shifts in traffic over time in order to address developing trends and market dynamics
• The company also wished to gain a broader understanding of connectivity and its points of control within connectivity networks and thus identify how it could play a leading role via its cloud services, in terms of both market share and market impact

The solution

• NSR conducted connectivity market analysis to highlight the trends and shifts in market supply and demand across the terrestrial, 5G and space communications markets, including comms traffic and Earth Observation data
• We made a delineation of the control and decision points at various points in the value chain where customers make their decisions regarding satellite network and/or cloud provider
• We provided analysis of the development effort required across the market value chain for our client to ease barriers to entry and increase the desirability of different types of traffic or data on its platform

The result

• The connectivity market analysis provided by NSR provided the client with strategic inputs on connectivity market trends and the impact that control points have on customer decisions regarding the deployment of cloud services. The client plans to use outputs from NSR’s work in product development and roll-out, future business strategy, and market education and outreach activities