NSR developed a go-to-market strategy and competitive analysis to determine the Philippines's potential as a growth market

The problem

• The client’s revenue base had been static for a few years, and it was looking for a market to support and anchor its long-term growth
• It commissioned NSR to identify the Philippines’s potential as a candidate market in terms of its market size and key vertical targets, and to examine its regulatory and competitive landscape

The solution

• NSR provided key insights in terms of local market conditions, key partnerships to consider in the context of the client’s market-entry strategy and the potential revenue that could be captured over the 2021–31 period
• NSR conducted detailed analysis on key verticals, namely:
  • enterprise very-small-aperture terminals (VSATs)
  • mobility
  • cellular backhaul
  • government universal service obligation (USO) programmes
• Finally, a competitive assessment on current and potential market entrants acted as a key decision point on whether the client should consider entering the Philippine market, and what shape and form the strategy should take

Figure: Project scope and methodology

The result

• NSR produced a detailed report (in MS PowerPoint format) and a client file (in MS Excel format) that outlined a go-to-market strategy which the client could use to develop its business case; it also delivered a comprehensive competitive analysis, which used benchmarks of satellite operators in the Philippines and assessed the benefits of the client potentially entering that market in the short term