Development of a 3-year corporate strategy for an internet service provider in a Middle East country

The problem

• An internet service provider in a Middle East country required support to define its corporate strategy for the next three years
• It commissioned Analysys Mason to assess and evaluate all of its potential options for growing its business and meeting its strategic objectives, given the likely evolution of the market

The solution

• We assessed the dynamics of the market, providing an overview of the macroeconomic situation in the country, an overview of the fixed broadband market (both residential and enterprise segments), and analysis of the competitive and regulatory dynamics in the market
• Based on our analysis of developments in the market and the client’s position in the market, we identified key areas in both residential and enterprise segments (across commercial offering, sales and marketing, and customer experience) where the internet service provider could pursue initiatives to meet its strategic objectives
• We identified internal factors (such as ease of implementation and time to market) and external factors (such as size of opportunity and competitive intensity) to evaluate and prioritise the potential strategic initiatives
• We conducted a series of workshops with key management stakeholders to further refine the list of initiatives and develop a high-level roadmap for their implementation

Figure: Enterprise strategy for small and medium-sized enterprises

The result

• Our report helped the client to define its 3-year corporate strategy and understand the potential impact of key initiatives that it could pursue to meet its strategic objectives