NSR forecast the size and segmentation of the satellite data connectivity market, and the strengths, weaknesses, control points and viability of a cloud services portfolio

The problem

• A cloud services provider was looking to expand the market reach of its portfolio. To support its decision-making on portfolio development, it engaged NSR to provide additional details on market sizing for communications and Earth Observation, market demand for cloud services, pricing, and the advantages and challenges of vertical vs. horizontal integration was looking to expand the market reach of its portfolio. To support its decision-making on portfolio development, it engaged NSR to provide additional details on market sizing for communications and Earth Observation, market demand for cloud services, pricing, and the advantages and challenges of vertical vs. horizontal integration

The solution

• NSR performed market analysis of the space connectivity ecosystem across the communications and Earth Observation verticals for satellite cloud access and assessed the positioning of key players
• First, we sized the overall market, and then segmented it into separate vertical, target markets. This enabled our client to better understand the market composition, as well as the total potential opportunity
• Second, we conducted analysis of the cloud ecosystem, including the serviceable addressable market size, key players and driving trends. This analysis provided the specific market segmentation the client would need to later strategise its approach to the market
• Finally, we analysed vertical vs. horizontal integration strategies, identifying the challenges and opportunities associated with each approach

The result

• Our market analysis supported the client in enhancing its understanding of the satellite cloud ecosystem, to enable the development of its business strategy