Application-to-person (A2P) SMS revenue will continue to decrease as the penetration of third-party apps increases. Platforms like Facebook...
This report provides key findings from consumer survey data from Canada and gives an analysis at the operator level. It covers fixed broadband,...
A few third-party (OTT) messaging apps remain more popular than rich communication services (RCS), although RCS is rapidly catching up in the number...
Operators are losing application-to-person (A2P) messaging market share and revenue to third-party messaging apps (for example, WhatsApp). This...
This report analyses the business strategies and priorities of 12 application-to-person (A2P) vendors that generate revenue of over USD100 million...
This report analyses the business messaging strategies of six third-party messaging platform providers. Each strategy is assessed based on four key...
This profile assesses the messaging services offered by Kaleyra, a specialised upmarket application-to-person (A2P)...
WhatsApp is one of the most popular communication platform in many countries, approaching the ubiquity of SMS in countries such as Italy. The...
Rich Business Messaging (RBM), the RCS-based business messaging product, offers more functionality than SMS and apps such as WhatsApp, but it has...
Network-as-a-service (NaaS) APIs are being developed within the Camara Project, potential use cases are clear but plenty of issues remain. Resolving...