This report uses consumer survey data to analyse customer satisfaction KPIs such as Net Promoter Score (NPS) and churn intention among smartphone...

This article outlines some of the initiatives that operators have put in place to help realise their own and their customers’ aspirations for...

This report uses consumer survey data to analyse the digital experience of smartphone users in the Middle East. It considers respondents’ use...

This report provides an analysis of the impact of value-added services on customer satisfaction metrics such as NPS and churn intention based on a...

This report uses consumer survey data to analyse smartphone users’ data consumption in the Middle East and its impact on customer...

This report focuses on how consumers engage with mobile financial services in the Middle East. It presents data on mobile payments, mobile commerce...

This report provides consumer survey data on the adoption of 5G by smartphone users in the Middle East. It assesses the impact of 5G on mobile...

Operators have known for a long time that digital advertising represents an attractive and expanding market, but they have struggled to address the...

Optus’s Living Network portfolio of on-demand features is a good example of how operators can offer services beyond connectivity to solve...

Recent structural changes to the digital advertising market have put operators in a stronger position to capitalise on their first-party user data...