This report provides consumer survey data on the adoption of 5G by smartphone users in the Middle East. It assesses the impact of 5G on mobile...
This profile assesses LeapXpert, a start-up that specialises in archiving business messages sent over popular OTT messaging platforms (such as...
Operators have known for a long time that digital advertising represents an attractive and expanding market, but they have struggled to address the...
Optus’s Living Network portfolio of on-demand features is a good example of how operators can offer services beyond connectivity to solve...
This report provides an analysis of the trends in device adoption among smartphone users in the Middle East. It uses consumer survey data to assess...
Recent structural changes to the digital advertising market have put operators in a stronger position to capitalise on their first-party user data...
Pro-privacy changes by Apple and Google’s forthcoming deprecation of third-party cookies on Chrome are pushing up the value of first-party...
This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in the Middle...
Meta made several announcements at Meta Connect 2022 for products and partnerships that will help to enable the next-generation of Web3 virtual...
Metaverse was the highlight of the Gulf Information Technology Exhibition (GITEX) in October 2022. A few UAE-based state-owned companies and...