This report focuses on how consumers engage with mobile financial services in the Middle East. It presents data on mobile payments, mobile commerce...
The Saudi government made significant investments into the gaming industry in 2022 via its sovereign fund, the Public Investment Fund (PIF). Local...
This report provides consumer survey data on the adoption of 5G by smartphone users in the Middle East. It assesses the impact of 5G on mobile...
This profile assesses LeapXpert, a start-up that specialises in archiving business messages sent over popular OTT messaging platforms (such as...
Operators have known for a long time that digital advertising represents an attractive and expanding market, but they have struggled to address the...
Optus’s Living Network portfolio of on-demand features is a good example of how operators can offer services beyond connectivity to solve...
This report provides an analysis of the trends in device adoption among smartphone users in the Middle East. It uses consumer survey data to assess...
Recent structural changes to the digital advertising market have put operators in a stronger position to capitalise on their first-party user data...
Pro-privacy changes by Apple and Google’s forthcoming deprecation of third-party cookies on Chrome are pushing up the value of first-party...
This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in the Middle...