Operators have known for a long time that digital advertising represents an attractive and expanding market, but they have struggled to address the...
Optus’s Living Network portfolio of on-demand features is a good example of how operators can offer services beyond connectivity to solve...
Recent structural changes to the digital advertising market have put operators in a stronger position to capitalise on their first-party user data...
Pro-privacy changes by Apple and Google’s forthcoming deprecation of third-party cookies on Chrome are pushing up the value of first-party...
Meta made several announcements at Meta Connect 2022 for products and partnerships that will help to enable the next-generation of Web3 virtual...
Verizon reported that almost 80% of its mobile customers were on unlimited plans in 2Q 2022. This article explores the potential for operators to...
Tom Rebbeck (Partner) gave this presentation at Analysys Mason's 12th annual Telecoms Summit on 6 October...
An increasing number of operators are positioning themselves as digital content aggregators. Positive results at Optus and SK Telecom suggest that...
Consumer adoption of mobile 5G services in most countries in the GCC remains low, even though these services have been available since mid-2019....
This report reviews the approaches that operators in the GCC have adopted to monetise consumer 5G services and presents some best practices from...