Lim Jia Yee

The real challenge in consulting is to dig beneath the surface to reach a shared understanding of a client’s deeper considerations – that allows us to design solutions that stand the test of time.

Jia Yee is a Principal in the Singapore office. She is an experienced consultant with broad capabilities that run across our various propositions. She works closely with regulatory clients, notably the IMDA, extensively on transaction-related projects, and is a member of our Sustainability steering group.

Jia Yee began her consulting career in 2015 at IBM, working on digital strategies and systems implementation. She was previously at A*STAR, a statutory board under the Ministry of Trade and Industry of Singapore, where she helped to formulate strategies for Science and Engineering research and development in Singapore. She moved to Analysys Mason in 2017 and has relished making a real difference to our clients’ business strategies.

Her broad skillset means that she works on projects ranging across spectrum valuation, technology strategies, due diligence and post-merger value creation. She enjoys putting her accumulated experience and domain knowledge to use in the rich variety of problem-solving tasks that her job entails. She drew particular satisfaction from a recent project working closely with Link Net to explore options for a long-term strategy for its media business.

During her studies (BSc in Economics and Bachelor of Business Management from Singapore Management University), Jia Yee spent a formative six months in Japan. She became a proficient speaker of Japanese, as well as an enthusiastic explorer of Japanese cuisine. She is also a keen sports fan and used to be a competitive swimmer.