Raúl is a member of the Applications research team in London. He leads the Customer Engagement programme as well as SaaS-research across OSS and BSS.
Raúl’s research focuses on the impact of emerging technologies and strategies such as GenAI and platform-based approaches on the Customer Engagement segment. The Customer Engagement programme helps communications service providers (CSPs) understand developments in the software market that assists them in delivering consistent, contextual and personalised engagements across marketing, sales and customer service use cases as well as maximising customer lifetime value.
Raúl’s areas of expertise include SaaS and configure, and price and quote (CPQ). Raúl holds a degree in Economics and Modern Languages from the University of Warwick.
‘Segment of one’: how CSPs can achieve hyper-personalisation
GenAI will play a key role in achieving a segment of one for CSPs
CSPs can use next-best actions to increase the customer lifetime value and improve retention
