Amdocs analyst event 2023: changing brand to help to drive corporate cultural change
In today’s dynamic business landscape, organisations often face the need to adapt and transform to remain competitive. One strategy for driving corporate cultural change is through rebranding efforts. By changing a brand image, companies can signal a shift in values, mission and organisational culture.
On a recent visit to the new Amdocs campus in Tel Aviv to hear about the vendor’s new products and services, it was clear that the company had undergone a cultural transformation.
Author
![](/contentassets/58a3fbb05d3849e4a5544ce13a8f8c1a/justin-van-der-lande_127x91.jpg)
Justin van der Lande
Research DirectorRelated items
Article
Oracle’s cloud and common Fusion applications are a full-stack solution for the telecoms industry
Strategy report
All-in-one single-vendor application platforms: justification and use
Article
HPE is divesting its BSS products and staff to focus on its core OSS propositions