Amdocs analyst event 2023: changing brand to help to drive corporate cultural change

19 July 2023 | Research

Justin van der Lande

Article | PDF (3 pages) | Monetisation Platforms


"Amdocs has taken seriously the need to change to help to address new markets."

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In today’s dynamic business landscape, organisations often face the need to adapt and transform to remain competitive. One strategy for driving corporate cultural change is through rebranding efforts. By changing a brand image, companies can signal a shift in values, mission and organisational culture. 

On a recent visit to the new Amdocs campus in Tel Aviv to hear about the vendor’s new products and services, it was clear that the company had undergone a cultural transformation. 

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Author

Justin van der Lande

Research Director