Apple Intelligence may prompt consumers to refresh their handsets and reevaluate network performance
21 October 2024 | Research
Article | PDF (4 pages) | Fixed Services| Mobile Services| Smart Devices| Video, Gaming and Entertainment
"Apple Intelligence’s integration of personal context and AI-enhanced Siri will not only redefine user experiences but will also present telecoms operators with new opportunities to enhance connectivity and support AI-driven services."
Apple Intelligence, Apple’s suite of generative AI-based enhancements to iOS and Mac OS, will be released in the USA and selected countries with iOS 18.1 in late October 2024. The technology requires the A18 chip found in the new iPhone 16 and some iPhone 15 models. Apple has announced many use cases for Apple Intelligence, but consumers may not see its daily benefits immediately. The improved Siri, arriving after iOS 18.1, will be a key user experience (UX) milestone, potentially shortening handset renewal cycles and increasing demand for better home network connectivity.
This article explores how personal context and advanced on-device AI features could reshape UX and mobile technology.
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