Emerging Asia–Pacific market update 4Q 2024: two factors drove rapid 5G adoption in Vietnam

This article highlights major telecoms market developments in emerging Asia–Pacific (EMAP) and includes data from Analysys Mason’s 4Q 2024 DataHub update. The full dataset is available in Analysys Mason’s DataHub. 

In 2024, EMAP’s mobile retail revenue rose by 3.2%, driven by a growth in subscriber numbers and a 3.2% year-on-year increase in ARPU. Fixed broadband retail revenue grew by 4.8%, as a higher number of subscribers offset a 2.2% year-on-year ASPU decline.