Consumer awareness of eSIMs is low; operators may benefit from taking control of the narrative
The advance of eSIMs in the consumer segment is inevitable. If operators do not control the narrative and the transition, they could lose out to MVNOs and Apple, both of which will look to promote eSIMs aggressively.
Author

Stefano Porto Bonacci
Principal AnalystRelated items
Article
KDDI’s results demonstrate the challenges of entering new markets such as energy and finance
Article
MWC25: AI, network APIs and satellite solutions are the future of consumer mobile services
Survey report
Mobile price increases: consumer survey