The market is poised for eSIMs to become ubiquitous, and operators should capitalise on their potential
"The adoption of eSIM technology in the consumer market brings challenges for operators, but its advancement is inevitable, and operators should be exploring how to maximise its potential."
eSIMs are now available in more than 190 countries worldwide but awareness and adoption remain low, partly due to operators’ reluctance to promote the digital solution over fears of increased churn and revenue loss. This article explores the opportunities eSIMs can provide for operators.
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