Fixed broadband operators must find ways to cater to the gaming segment in their retail plans
"Hardcore gamers are generally satisfied with their broadband services, but high speeds are a must for this segment and third-party gaming subscription services are an attractive option."
Online gaming is an increasingly popular activity that is enjoyed by both adults and children. Fixed broadband operators may be able to increase their number of subscribers and grow their ARPU by targeting the gamer demographic. This article draws on the results of Analysys Mason’s annual consumer survey to describe the preferences of gamers in the UK and to explain the implications for fixed broadband operators.