Fixed broadband operators must find ways to cater to the gaming segment in their retail plans
Online gaming is an increasingly popular activity that is enjoyed by both adults and children. Fixed broadband operators may be able to increase their number of subscribers and grow their ARPU by targeting the gamer demographic. This article draws on the results of Analysys Mason’s annual consumer survey to describe the preferences of gamers in the UK and to explain the implications for fixed broadband operators.
Related items
Case studies report
Fixed broadband retention strategies: case studies and analysis
Article
Wi-Fi 7 helps telecoms operators to gain a competitive edge as demand for multi-gigabit connectivity grows
Article
SK Telecom is investing heavily to back its goal of generating USD7 billion in AI revenue by 2030