Fixed–mobile bundles: benefits such as higher fixed speeds can be as powerful as monetary discounts
12 February 2025 | Research
Article | PDF (3 pages) | Fixed–Mobile Convergence
The most valuable customers for telecoms operators are those who take both fixed and mobile services from a single operator in a bundle. These customers spend over 20% more on telecoms services (based on Analysys Mason’s consumer survey) and churn less frequently than the other categories of customers.
Operators that do not embrace a fixed–mobile convergence (FMC) strategy, or that hesitate to promote bundles, risk overlooking these high-spending customers.
The challenge for operators is to find benefits other than discounts to grant to customers who take bundles.
Author

Stefano Porto Bonacci
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