MÁSMÓVIL is seeking new revenue streams in healthcare, finance, energy and other areas
"MÁSMÓVIL appears to be testing new services on its premium higher-spend customer base before making them more widely available."
MÁSMÓVIL has used its Yoigo brand to launch a variety of new value-added services in the areas of mobile finance, digital healthcare, smart home, security and energy. This represents a bold move to capture new sources of revenue in areas that have been boosted by changing consumer behaviour in response to the COVID-19 pandemic.
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