Norlys shows how smaller players can combine telecoms and energy products to remain efficient
18 November 2024 | Research
Article | PDF (5 pages) | Fixed Services| Mobile Services| Operator Spending
"The combination of energy and telecoms does not obviously create a major strategic advantage; Norlys’s strategy is similar to that of most other pure-play telecoms providers."
Norlys is one of the best examples of an energy company playing a significant role the telecoms sector. As a member-owned local utility company, it represents a different model and perspective to most telecoms providers. It is a small player compared to global operators; Norlys’s telecoms revenue was around EUR500 million for 2023) but it is firmly established as the second-largest telecoms operator in Denmark behind Nuuday, the former incumbent.
Norlys’s telecoms revenue growth strategy is similar to that of other operators, despite these differences. It is also suffering from the same challenges as others; Norlys A/S’s management team was replaced in September 2024. A press release announcing these changes said “Our internet and TV business is having a hard time and will deliver a result that is far from the budget. It is not satisfactory.”
This article explores Norlys’s strategy, its potential limitations and what other operators can learn from it. It is part of our research into the future of the service provider.
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