Mobile operators are neglecting sustainability-conscious consumers – a market worth billions of dollars
10 December 2024 | Research
Article | PDF (3 pages) | Mobile Services| Sustainable Networks
"Few operators are working particularly hard to capture environmentally conscious mobile customers, which means they are missing a potential opportunity to build market share."
Analysys Mason’s consumer survey covering 18 500 respondents in 18 countries showed that a small proportion of customers in every country will put reduced environmental impact above everything else when choosing their next mobile plan – and they represent billions of dollars of annual spend.
Author
Simon Sherrington
Research Director, expert in fibre infrastructure and sustainabilityRelated items
Article
The decline in mobile revenue has accelerated since the launch of 5G but the situation may be improving
Article
Mobile pricing strategies: the more-for-more strategy does not make customers happier or more loyal
Article
Semiconductor companies commonly disclose emissions, but lack net-zero targets