Telecoms operators will become even more important to streaming providers as service stacking stalls
"Operators play an important role in the sale of streaming video services: in our consumer survey, 33% of users of paid-for streaming video services bought at least one streaming video service from a telecoms operator."
The number of streaming video subscriptions declined in Germany and the UK in 2022 and 2023. The average number of streaming services that any one household takes – known as service stacking – has also started to fall. This article explores the future of service stacking and operators’ role as an aggregator of streaming video services.
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