Consumer trends to watch in 2025: consolidation and new players force operators to adopt new strategies

16 December 2024 | Research

Jakub Konieczny | Dongye Liu | Julia Martusewicz-Kulinska | Stefano Porto Bonacci | Martin Scott | Tom Rebbeck

Article | PDF (2 pages) | Fixed Services| Mobile Services| Video, Gaming and Entertainment| Fixed–Mobile Convergence


"A mix of expansion, from the likes of Digi, and mergers is changing the consumer landscape; operators will consider new strategies in 2025."

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This article outlines the topics that will affect the consumer services market in 2025. It covers new areas including pricing strategy, approaches to fixed–mobile convergence (FMC), 5G fixed-wireless access (FWA) and Wi-Fi.

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Authors

Jakub Konieczny

Senior Analyst

Dongye Liu

Research Analyst

Julia Martusewicz-Kulinska

Research Director

Stefano Porto Bonacci

Principal Analyst

Martin Scott

Research Director

Tom Rebbeck

Partner, expert in TMT consumer and business services

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