Operators should explore sustainable approaches for implementing price increases
"Price increases are never popular among consumers, particularly in the current challenging macroeconomic context worldwide which has been characterised by high inflation rates."
This article outlines some of the main implications that operators should take into account when considering price increases. Even when inflation levels subside, operators will need to be able to increase prices and will need to implement the increases in a sustainable way.
Author
Stefano Porto Bonacci
Principal AnalystRelated items
12 February 2025
Research
Article
The recent Vodafone–Three merger suggests that most Europeans may soon have three MNOs per country
10 February 2025
Research
Article
SK Telecom is investing heavily to back its goal of generating USD7 billion in AI revenue by 2030
03 February 2025
Research
Article
Mobile pricing strategies: the next target market for eSIMs will be domestic mobile services