Standalone mobile network operators must develop a fixed–mobile convergence strategy to compete

Fixed–mobile convergence (FMC) retail bundles are becoming increasingly prevalent, which puts standalone operators in a potentially disadvantageous position. However, the actual impact on standalone mobile network operators (MNOs) from competitors’ FMC bundles needs to be quantified and the success of standalone MNOs’ responses assessed. In this article, we examine three markets in which the availability of FMC offers has increased in order to understand how the large standalone MNO in each market has been impacted and to understand how its strategy has developed.