Ghana telecoms market report 2023

19 October 2023 | Research

Stephen Day

Country report | PPTX and PDF (17 slides) | Middle East and Africa Metrics and Forecasts


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This country report and accompanying data provide a comprehensive overview of Ghana's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

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Company coverage

This report includes information on the following players in Ghana's telecoms market.

  • AirtelTigo (AT)
  • Glo
 
  • MTN
  • Vodafone

 

Data coverage

Analysys Mason's country reports provide a range of key metrics for each country's telecoms market. Metrics include the following.

Connections

  • Mobile:
    • total (handset plus mobile broadband, excluding IoT), total including IoT
    • handset: smartphone, basic, smartphone share of handsets
    • mobile broadband
    • total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
    • total and handset: prepaid, contract and prepaid share
    • IoT
    • penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT
  • Fixed:
    • voice: narrowband, VoBB, dial-up
    • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
    • penetration (business sites and households): voice, broadband (DSL, FTTP/B, cable modem, FWA, other technologies)
  • Pay TV

 

Traffic

  • Mobile:
    • mobile-originated voice minutes
    • outgoing MoU per connection
    • cellular data: total, per connection
    • messages sent: total, per connection
  • Fixed:
    • fixed-originated minutes
    • outgoing MoU per active connection

 

Network-independent metrics

  • GDP
  • Population
  • Households
  • Business sites
  • Exchange rates

 

Operator-level metrics/market share

  • Mobile:
    • connections: total, prepaid, contract (and associated market share and year-on-year changes)
    • service revenue: total, voice, data (and associated market share), data share of service revenue
    • ARPU: total, voice, data
  • Fixed:
    • broadband subscribers (and associated market share, net additions and year-on-year changes)
    • broadband retail revenue
    • broadband ASPU
  • Pay TV:
    • connections
    • retail revenue
 

Service revenue

  • Mobile:
    • total
    • share of GDP
    • per capita per month
    • prepaid, contract, prepaid share
    • voice, messaging, data, data share
  • Fixed:
    • total (retail plus wholesale)
    • share of GDP
    • per capita per month

 

Retail revenue

  • Mobile:
    • total
    • share of GDP
    • per capita per month
    • per GB
    • 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
    • voice, voice per minute
    • data, data per GB, messaging 
    • handset, handset data
    • mobile broadband
    • IoT
  • Fixed:
    • total
    • share of GDP
    • per capita per month
    • voice
    • dedicated connections
    • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
  • ICT services
  • Pay TV

 

Wholesale revenue

  • Mobile
  • Fixed

 

ASPU

  • Mobile:
    • total
    • voice
    • data
    • mobile broadband
    • IoT
    • handset: total, voice, messaging, data, data from smartphones
  • Fixed:
    • voice
    • broadband

 

ARPU

  • Mobile:
    • total
    • prepaid, contract
    • voice
    • data
    • handset: voice, messaging

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Country reports

Country reports

Analysys Mason's country reports provide a comprehensive overview of the telecoms markets in 80 countries in 8 regions around the world.

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Author

Stephen Day

Analyst