Ireland: state of the telecoms market 2024

• 3 Group Europe (Three)
• eir

• Liberty Global (Virgin Media)
• Sky

• Tesco Mobile
• Vodafone

Connections

• Mobile:
• total (handset plus mobile broadband, excluding IoT), total including IoT
• handset: smartphone, basic, smartphone share of handsets
• mobile broadband
• total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• total and handset: prepaid, contract and prepaid share
• IoT
• MVNO and MVNO share
• penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

• Fixed:
• voice: narrowband, VoBB, dial-up
• broadband: residential, business, DSL, FTTP/B, cable modem, FWA, other technologies, ULL, VULA, net additions
• penetration (business sites and households): voice, broadband (DSL, FTTP/B, cable modem, FWA, other technologies)

• Pay TV

Traffic

• Mobile:
• mobile-originated voice minutes
• outgoing MoU per connection
• cellular data: total, per connection
• messages sent: total, per connection

• Fixed:
• fixed-originated minutes
• outgoing MoU per active connection

Network-independent metrics

• GDP
• GDP per capita
• Population
• Households
• Business sites
• Exchange rates

Operator-level metrics/market share

• Mobile:
• connections: total, prepaid, prepaid share,  contract (and associated market share)
• service revenue: total, voice, data, data share of service revenue
• ARPU: total, prepaid, contract
• traffic: outgoing voice traffic, outgoing MoU per connections, messages sent per connection

• Fixed:
• connections: voice (narrowband, VoBB), broadband (DSL, FTTP/B, cable modem, FWA, other technologies, plus associated market share and net additions)
• retail revenue: voice, broadband (DSL, FTTP/B, cable modem, FWA, other technologies, plus associated market share)
• ASPU: voice, broadband
• traffic: outgoing minutes

• Pay TV:
• connections
• retail revenue

Service revenue

• Mobile:
• total
• share of GDP
• per capita per month
• prepaid, contract, prepaid share
• voice, messaging, data, data share

• Fixed:
• total (retail plus wholesale)
• share of GDP
• per capita per month

Retail revenue

• Mobile:
• total
• share of GDP
• per capita per month
• per GB
• voice, voice per minute
• data, data per GB, messaging 
• handset, handset data
• mobile broadband
• IoT

• Fixed:
• total
• share of GDP
• per capita per month
• voice: narrowband, VoBB
• dedicated connections
• broadband: DSL, FTTP/B, cable modem, FWA, other technologies

• ICT services

• Pay TV

Wholesale revenue

• Mobile
• Fixed

ASPU

• Mobile:
• total
• prepaid, contract
• voice
• data
• mobile broadband
• IoT
• handset: total, voice, messaging, data, data from smartphones

• Fixed:
• voice
• broadband

ARPU

• Mobile:
• total
• prepaid, contract
• voice
• data
• handset: voice, messaging