Pay-TV quarterly metrics 2Q 2024

17 October 2024 | Research

Martin Scott

Tracker | Excel | Video, Gaming and Entertainment


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The pay-TV market is changing rapidly as consumer expectations and greater price competition exert pressure. Our quarterly metrics include market shares, access technology splits and quarterly growth figures for 51 countries.

Data coverage

Each quarter, the following metrics are published for 51 countries and 247 operators:

  • country-level pay-TV connections and household penetration rates
  • country-level breakdown of access technologies, including analogue and digital cable TV, IPTV, over-the-top (OTT) video, satellite (DTH) and pay-DTT services
  • operator-level breakdown of retail subscribers and retail revenue.

Geographical coverage

The spreadsheet contains key metrics for the following countries.

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Malaysia
  • Mexico
  • Montenegro
  • Netherlands
  • New Zealand
  • Norway
  • Oman
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Serbia
  • Slovakia
  • Slovenia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • UAE
  • UK
  • Ukraine
  • USA
  • Vietnam

Company coverage

The spreadsheet contains key metrics for the following operators.1

  • 3 Group Europe (Tele2)
  • Advanced Info Service (AIS)
  • Airtel
  • Altibox
  • Altice (MEO)
  • Altice (SFR)
  • América Móvil (Claro)
  • América Móvil (Telmex)
  • Astro
  • AT&T
  • Baltcom
  • Balticum
  • Beijing Gehua
  • beIN Sports
  • Bell Canada
  • Bite (Baltcom)
  • Blizoo
  • Bouygues
  • Boxer TV
  • BT Group (BT)
  • Bulsatcom
  • Cablemas
  • Canal+
  • CanalDigitaal
  • CenturyLink
  • Cgates
  • Charter (Spectrum)
  • China Mobile
  • China Telecom
  • China Unicom
  • Cignal
  • Cogeco
  • Com Hem
  • Comcast
  • Cox
  • Cyfrowy Polsat
  • Deutsche Telekom (Cosmote)
  • Deutsche Telekom (Crnogorski Telekom)
  • Deutsche Telekom (Hrvatski Telekom)
  • Deutsche Telekom (Magenta)
  • Deutsche Telekom (Telekom)
  • Deutsche Telekom (T-Mobile)
  • DIGI
  • Digi (RCS&RDS)
  • Digiturk
  • Dish México
  • D-Smart
  • EE
  • eir
  • EITC
  • Elisa
  • ER-Telecom
  • Etihad
  • Etisalat (Mobily)
  • Etisalat
  • Finnet
  • First Media
  • Forthnet (Nova)
  • Foxtel
  • FPT Telecom
  • Hathway
  • HD+
  • Home3
  • HTV
  • Iliad (Free)
  • Init
  • Invitel
  • IZZI
  • J:COM
  • Jazztel
  • K+
  • KPN
  • KPN (BASE)
  • KT Corp
  • LG Uplus
  • Liberty Global (UPC)
  • Liberty Global (Virgin Media)
  • Liwest
  • LRTC
  • Mahanagar Telephone Nigam Ltd
  • Mediaset
  • Megacable
  • MNC
  • MTS
  • Multimedia Polska
  • Netia
  • NextGenTel
  • NOS
  • NOWO
  • NTT
  • Numericable
  • O2 CZ Group
  • Oi
  • Omantel
  • Online
  • ONO
  • Ooredoo
  • Optima
  • Orange
  • Orion Express
  • Orion Telekom
  • OSN
  • Platforma Canal+
  • Proximus
  • Quickline
  • RCS&RDS (Digi)
  • Reliance Communications
  • Rogers
  • RosTelecom
  • Salt
  • SCTV
  • Shaw
  • Singtel (Optus)
  • SK Broadband
  • SCTV
  • Sky
  • SKY Brasil
  • Sky Mexico
  • Sky Perfect TV
  • Skylink
  • SoftBank (Yahoo)
  • Sonaecom (Optimus)
  • Spark New Zealand
  • Splius
  • stc
  • Stofa
  • STV
  • Sunrise
  • Swisscom
  • Swisscom (FASTWEB)
  • T-2
  • TalkTalk
  • Tata Teleservices
  • TDC
  • Tele2
  • Telecom Egypt
  • Telecom Italia
  • Telefónica (Movistar)
  • Telefónica (O2)
  • Telefónica (Vivo)
  • Telekom Austria (A1)
  • Telekom Malaysia
  • Telekom Slovenije
  • Telekom Srbija (m:tel)
  • Telekom Srbija (mts)
  • Telenet
  • Telenor
  • Telia Company (Telia)
  • Telia Company (Tet)
  • Telkom
  • Telly
  • Telstra
  • Telus
  • Time Warner Cable
  • TOT
  • Tricolor TV
  • TrueCorp (TrueOnline)
  • TTK (TransTeleCom)
  • Türk Telekom
  • Turkcell Superonline
  • Türksat
  • TVPlay Home
  • Ukrtelecom
  • United Group (SBB)
  • United Group (Telemach)
  • United Group (Telemach and Total TV)
  • United Internet
  • Unitymedia
  • UPC
  • Vectra
  • Vega Telecom
  • VEON (Beeline)
  • VEON (Kyivstar)
  • Verizon
  • Viasat
  • Videotron
  • Viettel
  • VIVACOM
  • VNPT-Vinaphone
  • Vodafone
  • VodafoneZiggo (Ziggo)
  • Volia
  • VOO
  • VTVcab
  • Waoo!
  • Wind Hellas
  • Wind Tre (Wind)

1 While only 187 operator names are listed here, these represent a total of 247 companies, as some operators in multiple countries have the same name despite being different companies with different ownership structures.

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Author

Martin Scott

Research Director