As B2C messaging apps like WhatsApp grow, how can operators protect revenue?

30 October 2023 | Research | Future Comms

Communication apps such as WhatsApp and Facebook Messenger offer businesses a variety of choices when it comes to B2C messaging and each platform has unique selling points. However, although these apps are cheaper for businesses to use and offer additional functionality, no communication platform offers the ubiquity of SMS.

Tom Rebbeck, Partner and head of Analysys Mason's Consumer Services practice and Ben Taylor, expert in consumer services, discuss the application-to-person (A2P) messaging market and the competition between SMS and third-party messaging apps.

Learn more in the associated article.

Hear from:

Tom Rebbeck

Partner, expert in TMT consumer and business services

Related items

01 November 2024 Research

Survey report

Social media: consumer survey
30 October 2024 Research

Article

Apple has eliminated one obstacle to Rich Communication Services adoption but others remain
10 October 2024 Research

Survey report

Communication platforms: consumer survey


We use cookies to improve your experience

We use cookies to improve the functionality and performance of this site. Please click 'Accept' to continue browsing the site. Learn about our use of cookies in our Privacy Policy.