Beyond discounting: fixed–mobile bundles with added value
In this podcast, Tom Rebbeck, Partner and head of Analysys Mason's Consumer Services practice, is joined by Stefano Porto Bonacci, Senior Analyst and expert in fixed–mobile convergence (FMC) to talk about FMC strategies and what operators can do to keep their propositions attractive for customers.
The associated article can be found here.
Tom Rebbeck
Partner, expert in TMT consumer and business services
Stefano Porto Bonacci
Principal AnalystRelated items
02 April 2025
Research
Tracker
Fixed–mobile convergence quarterly metrics 4Q 2024
13 February 2025
Research
Forecast report
Ireland: fixed–mobile convergence forecast 2024–2029
12 February 2025
Research
Article
Fixed–mobile bundles: benefits such as higher fixed speeds can be as powerful as monetary discounts