Application-to-person messaging: worldwide trends and forecasts 2022–2027
"Businesses spent USD32 billion on A2P messaging worldwide in 2022; this will grow to USD43 billion by 2027."
The volume of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels to support their interactions with customers and to recruit new customers. Person-to-person (P2P) SMS messaging traffic has been progressively overtaken by traffic from third-party apps, but SMS is currently still the most-used channel for A2P communication, and will remain so until 2027.
This report provides:
- an outlook on the A2P messaging services market worldwide, including:
- traffic estimates and forecasts up to 2027
- business spend estimates and forecasts up to 2027
- traffic and spend by use case
- traffic and spend by industry vertical
- a breakdown of the A2P messaging services market by region.
|
Geographical coverage |
|
Key metrics |
|
|
|
|
Use cases |
|
Industry verticals |
|
|
|
Please also see our related article Operators may struggle to compete with WhatsApp even with reduced A2P SMS pricing.
Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.