Croatia: pay TV and streaming video forecast 2024–2029

23 August 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides) | Video, Gaming and Entertainment


"16% of households in Croatia used an average of 2.0 paid-for streaming video services each in 2023, and this will rise to 26% of households by 2029."

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The Croatian pay-TV market will remain stable despite the growing popularity of streaming video in the country: pay-TV and operator revenue-generating units (RGUs) will grow from 1.041 million in 2023 to 1.152 million in 2029. At the same time, the number of streaming video RGUs will grow from 470 000 to 779 000.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Croatia. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Croatia

Companies discussed in this report

  • A1
  • Hrvatski Telekom
  • Netflix
  • Telemach
  • Voyo

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director