Czech Republic: pay TV and streaming video forecast 2023–2029

23 July 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides) | Video, Gaming and Entertainment


"The Czech pay-TV market is highly competitive and is undergoing a significant shift towards IP-based services."

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Czech pay-TV subscribers have collectively migrated from cable TV to IP-based services, driven by Vodafone. The streaming video market in the Czech Republic will grow significantly during the forecast period in terms of both the number of revenue-generating units (RGUs) and spend after a slow start.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the Czech Republic. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Czech Republic

Companies discussed in this report

  • Netflix
  • Nordic Telecom
  • O2
  • Prima+
  • Skylink
  • T-Mobile
  • Telly
  • Vodafone

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director