Pay TV and streaming video in Denmark: trends and forecasts 2023–2028

24 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment


"Spend on IP-based services will grow rapidly at a CAGR of 11.4% between 2023 and 2028, driven partly by operators’ successful upselling of higher service tiers that aggregate third-party streaming video services."

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Danish consumers are highly engaged with both pay-TV and streaming video services. Limited growth in the number of revenue generating units (RGUs) remains, but spend will increase.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Denmark. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Denmark

Companies discussed in this report

  • Boxer
  • Netflix
  • Norlys (Stofa)
  • TDC
  • Waoo!

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director