Pay TV and streaming video in Greece: trends and forecasts 2023–2028

13 March 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment


"The number of operator IP-based RGUs will double over the forecast period while the number of satellite customers will halve."

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The Greek pay-TV market, which is controlled by three major telecoms operators, is undergoing a significant shift from satellite to IP-based services. This transition is, in part, driven by the desire of these operators to expand their fibre footprints using TV as part of a bundle to encourage fibre take-up. 

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Greece. It includes data on key metrics, describes key market developments and analyses operators’ strategies. 

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled

  • Greece

Companies discussed in this report

  • Amazon
  • Cosmote
  • Disney+
  • Netflix
  • Nova (United Group)
  • Vodafone

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad tier or full-price tier

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Author

Martin Scott

Research Director