Hungary: pay TV and streaming video forecast 2024–2029

23 August 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides) | Video, Gaming and Entertainment


"Telekom’s leading position has been challenged by 4iG’s acquisition activity, which will probably lead to a decline in cable-TV numbers as customers migrate to IP-based pay-TV services."

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Consumers in Hungary will continue to take pay-TV services alongside streaming video services between 2023 and 2029. Total operator RGUs will remain stable over the forecast period, falling from 4.0 million in 2023 to 3.7 million in 2029, while streaming video RGUs will increase from 2.7 million to 3.7 million during the same period.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Hungary. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Hungary

Companies discussed in this report

  • Telekom
  • 4iG
  • Digi
  • Vodafone
  • CANAL+
  • HBO (Max)
  • Netflix
  • Disney+

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director