Mobile services in Western Europe: trends and forecasts 2020–2025

08 December 2020 | Research

Julia Martusewicz-Kulinska

Forecast report | PPTX and PDF (54 slides) | Mobile Services


"Telecoms revenue will fall in 2020 due to the COVID-19 pandemic, and market competition and maturity will stunt recovery, despite 5G adoption."

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The trend for moderate total service revenue growth in Western Europe (WE) has been disrupted by the COVID-19 pandemic. We expect that mobile service revenue will decline, mainly due to shrinkage in the business sector and a strong fall in roaming revenue (15% year-on-year).

This report provides:

  • a 5-year forecast of 206 mobile KPIs for Western Europe and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results and key implications for mobile operators.

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Geographical coverage

Countries modelled individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Data coverage 

Connections

 

  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Revenue/ARPU

 

  • Service, retail, wholesale
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
  • Prepaid, contract
  • 2G, 3G, 4G, 5G

Traffic

 

  • Outgoing voice minutes, MoU
  • Mobile data traffic

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Author

Julia Martusewicz-Kulinska

Research Director