Pay TV and streaming video in Germany: trends and forecasts 2023–2028
09 February 2024 | Research
Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment
"Streaming video significantly overshadows the pay-TV market in terms of numbers of RGUs and take-up continues to grow despite a slowdown in many other European countries."
The German pay-TV market is undergoing a significant shift from cable TV to IP-based services, driven by regulatory changes and evolving content rights, as explored in the report. As operators traditionally reliant on cable and satellite technology adopt IP-based services, we forecast that by 2028, operator IP-based services will constitute 39% of RGUs, a substantial increase from 29% in 2022.
This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Germany. It includes data on key metrics, describes key market developments and analyses operators’ strategies.
Geographical coverage and key metrics
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Geographical coverage |
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Key metrics |
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Country modelled:
Companies discussed in this report
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Pay TV is split by the following access technologies:
Streaming video is split as follows
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