Pay TV and streaming video in the Netherlands: trends and forecasts 2023–2028

24 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment


"The pay-TV and streaming video market in the Netherlands will grow from EUR3.2 billion in 2022 to EUR4.5 billion by 2028."

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Streaming video will drive growth in the pay-TV and streaming video market in the Netherlands; the number of revenue generating units (RGUs) will continue to increase because prices are quite low compared to those in some other European countries.

64% of homes used an average of 2.4 streaming video services each in 2022, rising to 2.7 in 2023. This will grow to 3.1 by 2027.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the Netherlands. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Netherlands

Companies discussed in this report

  • Amazon
  • Canal+
  • CanalDigitaal
  • Disney+
  • HBO Max
  • KPN
  • M7 Group
  • Netflix
  • T-Mobile
  • Videoland
  • VodafoneZiggo

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director