Pay TV and streaming video in Sweden: trends and forecasts 2023–2028
03 April 2024 | Research
Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment
"Operators in Sweden will maintain their strong presence in the pay-TV and streaming video space and will account for almost half of all revenue generating units (RGUs) and most spend between now and 2028."
IP-based services will account for all future growth in the pay-TV market but both the pay-TV and streaming video markets are saturated. Future growth in the number of streaming video RGUs will come from ad-supported services.
This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Sweden. It includes data on key metrics, describes key market developments and analyses operators’ strategies.
Geographical coverage and key metrics
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Geographical coverage |
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Key metrics |
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Country modelled
Companies discussed in this report
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Pay TV is split by the following access technologies:
Streaming video is split as follows:
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