Poland: pay TV and streaming video forecast 2024–2029

16 July 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides) | Video, Gaming and Entertainment


"Poland’s pay-TV market is one of the most resilient in Europe; the number of pay-TV revenue-generating units (RGUs) will fall at a CAGR of just –0.5% between 2022 and 2029."

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This report explores the key trends and drivers behind Poland’s pay-TV and streaming video markets. It explores why the pay-TV market will hold steady in Poland amid technological shifts and how the streaming video market will return to growth after a slow 2023.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Poland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Poland

Companies discussed in this report

  • Disney+
  • Iliad (Play)
  • Netflix
  • Orange
  • Platforma Canal+
  • Polsat Box
  • Vectra
  • Viaplay

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director