Serbia: pay-TV and streaming video forecast 2023–2029

13 August 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides) | Video, Gaming and Entertainment


"The markets for both traditional pay-TV services and streaming video services will thrive; spend on the latter will more than double between 2023 and 2029."

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The Serbian pay-TV market will continue to grow in terms of both revenue and the number of revenue-generating units (RGUs) throughout the forecast period due to the combination of pay-TV service affordability and the relatively low penetration of streaming video services in Serbia.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Serbia. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Serbia

Companies discussed in this report

  • HBO
  • mts (Telekom Srbija)
  • Netflix
  • Orion
  • SBB (United Group)

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Author

Martin Scott

Research Director