4G/5G adoption and interest in 5G use cases in Sub-Saharan Africa: consumer survey
"Operators in Sub-Saharan Africa should exploit consumers’ interest in, and their willingness to pay extra for, 5G services to improve their 4G network and increase its monetisation."
This report provides consumer survey data on the adoption of 4G and 5G by smartphone users in Sub-Saharan Africa (SSA). It assesses the impact of 4G and 5G on mobile users’ spending and satisfaction and includes insights into customers’ interest in 5G use cases.
Topics analysed
- Adoption of 4G and 5G services
- Impact of 4G and 5G on mobile users’ spend and customer satisfaction metrics
- Customers’ interest in 5G use cases
Survey data coverage
The survey was conducted in association with On Device Research between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 2250 in the region.
Geographical coverage
- Kenya
- Nigeria
- South Africa
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