5G mobile services: consumer survey

13 March 2024 | Research

Survey report | PPTX and PDF (10 slides); Excel | Mobile Services


"5G is now widely available in most middle- and high-income countries and operators must find effective new ways to differentiate their services and improve monetisation."

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This report uses consumer survey data to analyse trends related to 5G mobile services among smartphone users in a range of high- and middle-income countries. It explores consumers’ satisfaction with 5G, intention to churn and take-up by age and country.

Topics analysed in this report

  • 5G adoption by country and age group
  • Spend on mobile services 
  • Handset manufacturers' market shares
  • Net Promoter Scores and intention to churn
  • Interest in and willingness to pay for new, 5G-enabled services

Survey data coverage

This survey was conducted in association with Dynata and On-Device Research between July and August 2023. The survey groups were chosen to be representative of the mobile-internet-using populations of each country. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents in each country.

Geographical coverage

High-income countries:

  • Australia
  • Canada
  • France
  • Germany
  • Ireland
  • Italy
  • Kuwait
  • New Zealand
  • Norway
  • Oman
  • Poland
  • Saudi Arabia
  • Spain
  • Sweden
  • UAE
  • UK
  • USA

Middle-income countries:

  • Malaysia
  • South Africa

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