Residential demand for AR/VR headsets: consumer survey

This survey report focuses on consumers’ interest in extended reality (XR) devices (which includes augmented reality (AR), virtual reality (VR) and mixed reality (MR)) and related applications. It explores the demographic of consumers that are interested in XR, why these consumers are of interest to telecoms operators and how to best cater to their wants and needs.

Topics analysed

• Which consumer demographics are most interested in XR headsets and associated services and applications and to what degree
• A discussion on why consumers that are interested in XR are particularly valuable to telecoms operators
• What the relationship is between gaming and XR to consumers 
• How telecoms operators might prioritise satisfying the needs of consumers interested in XR devices and applications

Survey data coverage

The survey was conducted in association with Dynata between July 2024. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (except in the Middle East).

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Malaysia 
• Middle East and Africa (MENA): Saudi Arabia, UAE
• Sub-Saharan Africa (SSA): South Africa