Telecoms operator B2B growth strategies: case studies and analysis (volume II – operators in the Middle East and Africa)

29 January 2025 | Research

Catherine Hammond | Dongye Liu

Case studies report | PPTX and PDF (43 slides) | SME Services| Enterprise Services


"B2B services have become a key pillar of the growth strategies of many operators in the Middle East and Africa."

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This report analyses the B2B activities of ten operators in the Middle East and Africa (MEA). It provides information about their B2B growth strategies including details of their portfolios, performance, acquisitions, partnerships and organisational structures.

The report identifies some of the strategic options that are available to operators to drive B2B revenue growth. It also highlights lessons for other operators.

Volume I (pan-European operators) of this report is available here.

Questions answered in this report

  • In which areas of the B2B market (segments and services) are telecoms operators looking for revenue growth?
  • Is there a clear correlation between acquisition activity and B2B revenue growth?
  • What strategies are operators adopting in terms of B2B organisational structure (for example, the creation of separate IT units)?
  • What approaches are operators taking to B2B product development?

Case studies included in this report

Middle East

  • EITC (du)
  • e&
  • Ooredoo
  • Saudi Telecom Company (stc)
  • Zain 
 

Africa

  • Liquid Intelligent Technologies (Liquid)
  • MTN
  • Orange
  • Telkom South Africa (Telkom)
  • Vodacom

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Authors

Catherine Hammond

Research Director

Dongye Liu

Research Analyst