Beyond unlimited data plans: case studies and analysis

This report outlines the approaches that six operators have used to differentiate their mobile unlimited data plans.

It highlights the most common approaches and discusses the advantages and disadvantages of the strategies of each of the profiled operators.

Key questions answered in this report

• What are the common strategies that mobile operators are using to differentiate their various unlimited data plans?
• How are operators allowing consumers to use their unlimited data allowances?
• Which value-added services are most common in unlimited data plans?
• Which non-telecoms-related value-added services are operators using as differentiators?

Operators included as case studies

• EE (UK)
• Movistar (Spain)
• stc (Saudi Arabia)
• Swisscom (Switzerland)
• Telenor (Sweden)
• Verizon (USA)