Operator strategies for differentiating residential fibre services: six case studies and analysis

This report outlines the strategies that six operators have implemented to promote fibre services to residential customers. It highlights which service elements operators can use to differentiate their fibre propositions most effectively.

Key questions answered in this report

• How are operators that have access to fibre networks differentiating their fibre propositions using service elements other than price?
• How do the retail strategies of operators that own a fibre network differ from those of operators that do not own a fibre network?
• Which retail strategies are most likely to provide a lasting advantage in the market?

Case studies included in this report