Connected Consumer Survey 2020: digital services in Europe and the USA

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of digital services such as e-commerce and payments.

This report:

• discusses the main e-commerce trends in Europe and the USA, including the type of devices that consumers use to purchase goods online and the barriers to further m-commerce penetration
• discusses the payment mechanisms favoured by consumers for e-commerce and physical commerce and provides information on how often consumers use m-wallets for physical commerce
• identifies the most popular m-wallet solutions in the region
• provides insights into the organisations that consumers in the region are most willing to trust.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 9000 respondents in the region.

Geographical coverage

• France
• Germany
• Italy
• Poland
• Spain
• Sweden
• Turkey
• UK
• USA